The famous Madhava temple is situated on the eastern bank of the Prachi River, about 6-kms from Niali. The area between Niali and Madhava appears to have been the principal centre of the Madhava (four-armed Vishnu) cult in Orissa, made well-known in Sri Jayadeva's Gita Govinda. The temple is also sometimes referred to as "Durgamadhava" because of the presence of a small 'Durga' image next to Madhava within the sanctum. This joint worship of Durga and Madhava is unique to Orissan 'Vaishnavism', and is yet, another testament of the great Orissan process of synthesis. Madhava is a temple in dynamic worship, and, in fact, draws a large number of pilgrims from all over Orissa.
Devotees visit this temple to seek fulfillment of the following:-
- Freedom from diseases
- Relief from adverse effects from bad planetary aspects
- Relief from bondage
Achutham Keyshavam Rama Narayanam Krishna Damodaram Vasudevam Harim Shridharam Madhavam Gopika Vallabham Janaki Nayakam Ramachandram Bhajey
Meaning -Oh Lord who cannot be perished, who also has names like Keshava, Rama, Damodara, Narayana, Sridhara, Madhava, Krishna, Ramachandra the beloved of Janaki, let me say your name regularly.
Vasudeva Sutham Devam Kamsa Chanoora Mardhanam Devaki Paramanandham Krishnam Vande Jagathgurum
Meaning -I bow to you O Krishna, the ultimate guru, Devaki and Vasudeva's son, and the destroyer of Kamsa and Chanur.
Adharam Madhuram Vadanam Madhuram Nayanam Madhuram Hasitam Madhuram Hridayam Madhuram Gamanam Madhuram Mathuraa Dhipate Rakhilam Madhuram
Meaning -Meaning - Sweet are Your lips, sweet is Your face, sweet are Your eyes, sweet is Your smile, sweet is Your heart, sweet is Your gait, O Lord of Mathura, everything about You is sweet.
Alokya Mathur Mukha Madarena Sthanyam Pibantham Saraseeruhaksham Sachinmayam Devam Anantha Roopam Balam Mukundam Manasa Smarami
Meaning -I think of this Balamukundan as the one who looks lovingly at his mother's face while taking milk from her, who has eyes similar to the red lotus, who is the embodiment of truth and intelligence and other forms.