Privacy Policy

This Privacy Policy covers the use of the website located at https://www.ishtadevata.com (the “Site”) and the services provided by Ishta Devata (“Ishta Devata “, “we” or “us”), including how Ishta Devata treats personal information that Ishta Devata collects and receives. Pursuant to Ishta Devata’s Terms & Conditions, you must be 18 years and older to use this Site or have permission from a legal guardian. Therefore, this policy makes no provision for individuals under 18 years old. This policy does not apply to the practices of third parties that Ishta Devata does not own or control, or individuals that Ishta Devata does not employ or manage.

What information do we collect?

We collect information from you when you register on the Site, place an order, respond to a survey or communication such as e-mail, contribute to content on the Site or participate in another Site feature. When ordering or registering, we may ask you for your name, e-mail address, mailing address, phone number, credit card information or other information. You may, however, visit our Site anonymously. Like many websites, we use “cookies” to enhance your experience and gather information about visitors and visits to our Site. Please refer to the “Do we use ‘cookies’?” section below for information about cookies and how we use them.

When you create a Ishta Devata account, you will provide information that could be personally identifiable information, such as your username, password and email address. You acknowledge that this information may be personal to you, and by creating an account on the Site and providing personal information to us, you allow others, including us, to identify you and therefore may not be anonymous. We may use your contact information to send you information about our services, but only in accordance with your contact preferences (which may be modified as described below). Regardless of your contact preferences, we reserve the right to contact you when we believe it is necessary, such as for account recovery purposes. In conjunction with your Ishta Devata account, we also display your Ishta Devata profile on the Site. Your profile displays your name and other content you contribute to the Site, such as the items you “Like” on the Site. All content submitted by you to the Site may be retained by us indefinitely, even after you terminate your Ishta Devata account. We may continue to disclose such content to third parties in a manner that does not reveal personally identifiable information, as described in this Privacy Policy. We automatically receive and record information from your web browser when you interact with the Site, including your IP address and cookie information. This information is used for fighting spam/malware and also to facilitate collection of data concerning your interaction with the Site (e.g., what links you have clicked on).

Generally, the Site automatically collects usage information, such as the number and frequency of visitors to the Site. We may use this data in aggregate form, that is, as a statistical measure, but not in a manner that would identify you personally. This type of aggregate data enables us and third parties authorized by us to figure out how often individuals use parts of the Services so that we can analyze and improve them.
We do not currently collect financial information, such as your payment method (valid credit card number, type, expiration date or other financial information); that information is collected and stored by our third party payment processing company (the “Payment Processor”), and use and storage of that information is governed by the Payment Processor’s applicable terms of service and privacy policy.

How do we use your information?

We may use the information we collect from you when you register, place an order, respond to a survey or communication, surf the Site, or use certain other Site features in the following ways:

  • To personalize your Site experience and to allow us to deliver the type of content and offerings in which you are most interested.
  • To allow us to better service you in responding to your requests.
  • To quickly process your transactions.
  • To administer a contest, promotion, survey or other Site feature.

If you have opted-in to receive our e-mail newsletter, we may send you periodic e-mails. If you would no longer like to receive promotional e-mail from us, please refer to the “How can you opt-out, remove or modify information you have provided to us?” section below. If you have not opted-in to receive e-mail newsletters, you will not receive these e-mails. Visitors who register or participate in other Site features such as marketing programs and ‘members-only’ content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us.

How do we protect visitor information?

We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we use a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.

Public Information about Your Activity on the Site

Some of your activity on and through the Site is public by default. This may include, but is not limited to, content you have posted publicly on your Ishta Devata profile or otherwise on or through the Site. Users may have some of this information associated with their Ishta Devata accounts.

Please also remember that if you choose to provide any personally identifiable information using certain public features of the Site, then that information is governed by the privacy settings of those particular features and may be publicly available. Individuals reading such information may use or disclose it to other individuals or entities without our control and without your knowledge, and search engines may index that information. We therefore urge you to think carefully about including any specific information you may deem private in content that you create or information that you submit through the Site.

Do we use “cookies”?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in the orders you place. They are also used to help us understand your preferences based on previous or current Site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about Site traffic and Site interaction so that we can offer better Site experiences and tools in the future.

We may contract with third-party service providers to assist us in better understanding our Site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won’t have access to many features that make your Site experience more efficient and some of our services will not function properly.

The information we collect through the use of cookies is used to improve the usefulness and efficiency of your use of the Site, and is sometimes used to enhance the reliability and performance of the Site.

Examples include maintaining lists of products that you have placed in your orders during a visit to the Site, and IP addresses of Site visitors. In no case does Ishta Devata collect personally-identifiable information through cookies or any other tracking technology.

Do we disclose the information we collect to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described below. The term “outside parties” does not include Ishta Devata suppliers. It also does not include website hosting partners and other parties who assist us in operating the Site, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our Site policies, or protect ours or others’ rights, property, or safety.

We routinely share the names, e-mail addresses, and purchases of customers who have made purchases at Ishta Devata with the suppliers with whom we are affiliated. Our suppliers – who as our partners maintain various content websites leading to Ishta Devata – maintain your personally-identifiable information under standards that are consistent with our standards.

Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

How We Use Your Information

We use the information we collect to try to provide a safe, efficient, and customized experience. Here are some of the details on how we do that:

To manage the service. We use the information we collect to provide our services and features to you, to measure and improve those services and features, and to provide you with customer support. We use the information to prevent potentially illegal activities, and to enforce our Terms and Conditions. For example, we ask for your date of birth to verify that you are over age 18 and so that we can better limit your access to content and advertisements that are not age appropriate. We also use a variety of technological systems to detect and address anomalous activity and screen content to prevent abuse such as spam. These efforts may on occasion result in a temporary or permanent suspension or termination of some functions for some users.

To contact you. We may contact you with service-related announcements from time to time. You may opt out of all communications except essential updates on your account notifications page.
To serve personalized advertising to you. We don’t share your information with advertisers without your consent. (An example of consent would be if you asked us to provide your shipping address to an advertiser to receive a free sample.) We allow advertisers to choose the characteristics of users who will see their advertisements and we may use any of the non-personally identifiable attributes we have collected (including information you may have decided not to show to other users, such as your birth year or other sensitive personal information or preferences) to select the appropriate audience for those advertisements. Even though we do not share your information with advertisers without your consent, when you click on or otherwise interact with an advertisement there is a possibility that the advertiser may place a cookie in your browser and note that it meets the criteria they selected.

To serve social ads. We occasionally pair advertisements we serve with relevant information we have about you and your friends to make advertisements more interesting and more tailored to you and your friends. You can opt out of having your information used in social ads on this help page.
To make Suggestions. We use your profile information, the addresses you import through our contact importers, and other relevant information, to help you connect with your friends, including making suggestions to you and other users that you connect with on Facebook. If you want to limit your visibility in suggestions we make to other people, you can adjust your search visibility privacy setting, as you will only be visible in our suggestions to the extent you choose to be visible in public search listings. You may also block specific individual users from being suggested to you and you from being suggested to them.

Downloadable Software. Certain downloadable software applications and applets that we offer, such as our browser toolbars and photo uploaders, transmit data to us. We may not make a formal disclosure if we believe our collection of and use of the information is the obvious purpose of the application, such as the fact that we receive photos when you use our photo uploader. If we believe it is not obvious that we are collecting or using such information, we will make a disclosure to you the first time you provide the information to us so that you can decide whether you want to use that feature.

How We Share Information

We share your information with third parties when we believe the sharing is permitted by you, reasonably necessary to offer our services, or when legally required to do so. For example:

When you make a payment. When you enter into transactions with others or make payments on Ishta Devata, we will only share transaction information with those third parties necessary to complete the transaction and will require those third parties to agree to respect the privacy of your information.

When you invite a friend to join. When you ask us to invite a friend to join Ishta Devata, we will send your friend a message on your behalf using your name. We may also send up to two reminders to them in your name. If your friend does not want us to keep their information, we will remove it at their request.

When you choose to share your information with marketers. You may choose to share information with marketers or electronic commerce providers that are not associated with Ishta Devata through on-site offers. This is entirely at your discretion and we will not provide your information to these marketers without your consent.

To help improve or promote our service. Sometimes we share aggregated information with third parties to help improve or promote our service. But we only do so in such a way that no individual user can be identified or linked to any specific action or information.

To provide you with services. We may provide information to service providers that help us bring you the services we offer. For example, we may use third parties to help host our website, send out email updates about Ishta Devata, remove repetitive information from our user lists, process payments, or provide search results or links (including sponsored links). These service providers may have access to your personal information for use for a limited time, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service.

To advertise our services. We may ask advertisers outside of Facebook to display ads promoting our services. We may ask them to deliver those ads based on the presence of a cookie, but in doing so will not share any other information with the advertiser.

To respond to legal requests and prevent harm. We may disclose information pursuant to subpoenas, court orders, or other requests (including criminal and civil matters) if we have a good faith belief that the response is required by law. This may include respecting requests from jurisdictions outside of India where we have a good faith belief that the response is required by law under the local laws in that jurisdiction, apply to users from that jurisdiction, and are consistent with generally accepted international standards. We may also share information when we have a good faith belief it is necessary to prevent fraud or other illegal activity, to prevent imminent bodily harm, or to protect ourselves and you from people violating our Terms and Conditions. This may include sharing information with other companies, lawyers, courts or other government entities.

Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of our business changes, we may transfer your information to the new owner so that the service can continue to operate. In such a case, your information would remain subject to the promises made in any pre-existing Privacy Policy.

How can you opt-out, remove or modify information you have provided to us?

To modify your e-mail subscriptions, please let us know by modifying your preferences in the “My Account” section. Please note that due to email production schedules you may receive any emails already in production.

To delete all of your online account information from our database, sign into the “My Account” section of our Site and remove your shipping addresses, billing addresses & payment information. Please note that we may maintain information about an individual transaction in order to service that transaction and for record keeping.

Third party links

In an attempt to provide you with increased value, we may include third party links on our Site. These linked sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our Site and welcome any feedback about these linked sites (including if a specific link does not work).
Our service may also incorporate content from third party websites, such as Facebook. One such service may include the ability for you to automatically transmit information (such as items you “Like” on Ishta Devata) from your Ishta Devata account to an account on a third party website or service. We have no control over the policies and practices of third party websites or businesses as to privacy or anything else, so if you choose to take part in any transaction or service relating to an affiliated website or business, please review all such business’ or websites’ policies. In order to link your Ishta Devata account with any third party account, we may ask you for account information for those services. If you provide your third party account credentials to us, you understand that content and/or information in those accounts may be transmitted into your account with us, and that third party account information transmitted to our Site is covered by this Privacy Policy. We don’t actually store your passwords for those third party accounts. Instead, we just use an authentication token to verify your user name.

Changes to our policy

If we decide to change our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change.

Online Policy Only

This online privacy policy applies only to information collected through our Site.

Terms and Conditions

Please also visit our Terms & Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our Site.

Your consent

By using our Site, you consent to our privacy policy.


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