Gayatri Jayanti is observed as the birth anniversary of Goddess Gayatri, the Goddess of Veda. Being the Goddess of all Veda, Goddess Gayatri is also known as Veda Mata. Most people, especially in South India, observe Gayatri Jayanti during Shravana Purnima. According to Matantara i.e. due to the difference of opinions to observe Gayatri Jayanti, it is also observed on Shukla Paksha Ekadashi during Jyeshtha lunar month. Matantara Gayatri Jayanti is usually observed on the next day of Ganga Dussehra. Devotees observe Gayatri Jayanti by making special prayers to Gayatri Mata and by repeatedly chanting Gayatri Mantra.