Lakshmi Puja amid Diwali is otherwise called Chopda Puja in Gujarat. Gujarati people group is acclaimed for their entrepreneurial aptitudes and privately-owned companies are effectively overseen many generations. Dissimilar to corporate houses, privately-owned companies maintain conventions even in the advanced India. Henceforth, most professionally run organizations likewise permeate the way of life of Indian conventions and arrangement imperative business occasions amid propitious timings. Chopda Puja is additionally a portion of religious customs where an effective business needs gift of gods to make the coming year gainful.
Diwali it the most proper time to look for gift of Bhagawati Lakshmi, Lord Ganesha and Maa Sharda to make the coming year prosperous and gainful. Henceforth new record books are blessed amid Diwali Chopda Puja. In Gujarat customary bookkeeping books are known as Chopda or Chopada. Nonetheless, in the period of PC and Internet, significance of Chopda has been minimized as most organizations use tablets and bookkeeping programming to deal with their financials. Be that as it may, it doesn't change the importance of Chopda Puja as business people utilize their portable PC as Chopda and love it before gods. In current time Swastika, Om and Shubh-Labh are drawn at top of the portable PC rather than Chopda.
In Gujarat, Choghadiya Muhurat are in pervasiveness and considered reasonable to perform Chopda Puja. Individuals incline toward promising Choghadiya timings upon the arrival of Deepavali. The Choghadiya Muhurat which is viewed as propitious to perform Pujas are Amrit, Shubh, Labh and Char. The upside of utilizing Choghadiya Muhurat is that those are accessible amid day time and additionally evening time. In any case, in Electional Astrology, Lagna based Muhurat particularly amid Pradosh are given inclination over Choghadiya Muhurat. Subsequently, Lagna based Diwali Muhurat and Pradosh time Lakshmi Puja Muhurat is viewed as more huge amid Diwali Lakshmi Puja. The custom of Chopda Puja is otherwise called Muhurat Pujan and Chopada Pujan. Aside from Gujarat, Chopda Puja is likewise performed in Rajasthan and Maharashtra by Hindu business group.